Erik Harry Høydal
I make complex things simple — from insight to execution.
Product leadership · Innovation strategy · AI & digital tools
How I work
Lighthouse first
Start with the endpoint — where could this go if everything went right? Then work backwards, brick by brick.
Find the friction
Every business has hidden resistance — in customer journeys, internal processes, and business models. I measure it.
Make it flow
The best solutions aren't the most advanced — they're the ones with the least resistance. Simpler wins.
Selected work
AI Assistant for Sound
Initiated and led development of a patented deep neural network assistant for personalized hearing — now a global standard.
Global Portfolio Launch
End-to-end ownership of the company's flagship product launch — from user research across continents to rollout in 130 markets.
Verktøy
Bygd av meg — andre prosjekt:
About
For the past decade, I've worked at the intersection of strategy, technology, and people — mostly in global medtech.
I've led teams across countries, contributed to AI tools that reached millions of users, and learned that the most useful innovations are the ones that make someone's Tuesday a little easier.
Now I work independently — helping businesses see what slows them down and what to do about it. I've developed Value Flow Theory, a framework for measuring friction across customer journeys, processes, and business models.
Oslo, Norway.